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Effective social media strategy

An insights on how to be an effective social brand.

Why must a brand be social?

It is absolutely critical to be a social brand today if you want to do well in the social business marketplace. This is due to the simple fact that the market has moved on. In the early 90’s, we saw the arrival of the web, with some companies moving online and enjoying a first mover advantage. The same is true with social media today. You only need to look around in your own life and see the amount of advertisements from the world’s largest brands that now feature social buttons that connect customers to their brand pages on Facebook, Twitter or Google+. Or look at the people around you in your own life, and how dependent they are on their smartphones and how much time they spend on social networks like Facebook. These two observations alone reveals how important social marketing has become. So if you want to reach your customers where they are, you need to accept that they are spending time on the web, using their smart phones and, in particular, sharing their lives across social media channels. This means you need to develop the fluency and skills that make your brand an effective social media communicator. This includes the ability to inspire customer engagement, especially over the long-term, and this is what it means to be an effective social brand.

Why is it important for companies to do this now?social media Oye Group

The fundamental shift towards social media that we’ve all experienced in our own lives. But more than that, we’ve reached a point of mass adoption where the large majority of people on the web also have a social media presence. At the same time, the majority of large brands, whether it is Coca-Cola, Nike, IBM, Dell, or Starbucks also have a substantial social media presence. For instance, Coca-Cola has over 50 million Facebook fans now. And every one of these brands can sell products and services directly within their brand pages. In fact, the amount of time people spend surfing the web on their mobile phones has actually surpassed the amount of time they spend surfing on their desktops. All of this is very important because of the powerful intersection between the amount of people on the web, the amount of people with smart phones and the amount of people using social media. So your business will live or die in the next five years based on your ability to connect socially with your customers through their smart phones in ways they like to relate with your brand. And it’s the coincidence of these powerful trends that means we’ve reached a point where you have to become a social brand if you want to survive, compete, and hopefully lead the marketplace.

What’s the story must a brand tell its customers using social media channels?

In today’s digital age lot of marketers, large and small, rush past defining their brand story because they are in a hurry to tell that story using their social media channels. So, in terms of what story to tell, there are three things every brand must do. Firstly, they must define what they stand for. A brand needs to define what it cares about so it can connect with customers around shared values and a common purpose. Secondly, it must integrate that story within the company and its employees. One of the greatest mistakes companies make is to tell their customers what they stand for while their employees have no idea. This then creates a disconnection between what the company says it stands for and the customer’s experience. Thirdly, the company must co-create its products and services with its employees and customers. Social media has made marketing into a two-way dialogue, in which case, customers want to talk to companies about their brands, products, and services. More than that, they want to play a role in the marketing. So by embracing these three steps, a company can define its story, ensure that it’s integrated internally and work collaboratively with its employees and customers to ensure that social media works in the company’s favour.

How do you build a customer community that grows your business with you?

It is important to build a customer community because many brands treat social media as just another broadcast channelSocial network where they talk about themselves to others. But what they fail to realize is that if you connect deeply with your customers on an emotional level they will become ambassadors for your brand—they will effectively operate as your marketing and PR because they believe in what you’re doing. Lady Gaga and Apple are two popular examples. In order to achieve this, the most important place to start is by defining your company’s purpose. But building a self-sustaining community involves more than that. The company has to demonstrate a deep and authentic commitment to that purpose. So, whether it is in the form of contributions to a cause that are in alignment with the core values of that brand, or whether the way the company make its products, or how the employees and the CEO of the company acts, they should all be consistent with the purpose and values they serve. So, one of the unexpected consequences of social media has been this new demand for transparency, authenticity and accountability by brands.

How do you master social media platforms, strategies, and tools to scale your reputation, profits, and social impact?

There are three key points to master social platforms. Firstly, you have to start by listening to what your customers arebuilding online community saying and what they want from your brand. Fortunately there are so many ways to do this from free tools like Google Alerts, or TweetDeck or HootSuite through to the sophisticated enterprise-level platforms like Radian6 or Sysomos that offer you very granular data about what’s being said about your brand. Secondly, you have to develop a fascination with emerging social technologies. One of the most striking shifts in the marketplace has been the rapid pace of change, and that’s partly due to the fact that technology is being released directly to their consumers. This means brands have to keep up with your customers and the technologies. Finally, you have to commit to being your own compass in a fast-changing market place. The quickest way to feel overwhelmed is to try to second-guess what your competitors will do. Instead, you need to define the authentic purpose of your own brand and commit to that. Because only then can that serve as your compass as new technologies, new marketplaces, and new competitors emerge.

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Creating and maintaining a Brand’s identity “Eventfully”

Creating and maintaining a Brand’s identity “Eventfully”

The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers. Brands can be seen in a number of ways – as guarantees, as relationships, as personalities, as an image, as a set of values. A brand identity is the larger, distinct visual look that is associated with a company.

Powerful brands are created and maintained over time by delivering consistent, relevant, and distinctive imagery, messaging, and experiences to the market. When it comes to building brands, events and meetings have become powerful tools in the arsenals of marketers and event professionals. Event marketing can tie a brand to a valuable experience; and the event itself allows brands to engage in a high-touch environment where deeper connections between brands, customers, prospects, vendors, and partners can be forged. An event is a live multimedia package and an avenue for two-way interaction. Events are one of the most important building blocks of your future business and creating a Brand. Done right, event and its branding have the power to bring businesses to a new level of industry prominence. By providing the audience with a value-based offer, they are more likely to receive your marketing messages in a positive light

Companies can experience the full effect of event branding by proper planning and determining an event’s purpose, estimated size and budget. If the event and advertising objectives are not achieved through the event, then no matter how much people enjoyed the event or how much popularity the event got, it is a complete failure on a commercial level.

Event branding is hugely important in the planning of a successful event. A powerful design alone doesn’t guarantee a successful or memorable event — to truly leave a lasting impact, cohesion is crucial. An event needs to appeal to a target audience in the same way that any company does. It is important to get the message across to the target audience, and therefore enough research about the profile of the attendees is important to be able to communicate effectively about the product.

An appealing brand will make sure your target audience remembers you and spreads the word. Branding can be on as large a scale as you want it to be, even if the event isn’t. A brand with personality that starts a conversation with its target audience is sure to make for a successful event. The event should give a feel good factor of the Brand. The audience, when interacts with the Brand, is bound to take memories and make sure.. Good memories!!

Why Brand Identity and Logos Help Your Business

Why Brand Identity and Logos Help Your Business

Do you have a logo or a brand for your small business? Creating a memorable logo and brand is a powerful way to help your business stand out in the minds of your customers. Brand recognition, or brand awareness, is key in winning business online and in building a strong fan base. It helps customers remember your business more easily and helps them spread news about it faster via word of mouth.

 

designing logos

 

 

If you haven’t put a lot of effort into creating a strong brand for your business, here are a few tips that can help you get started.

#Designinglogo are a critical aspect of business marketing

1. Develop a brand personality or persona

 

best logos designs

Developing a brand personality for your business is the first step on the road to creating a strong brand for your business.

What kind of image or feeling would you like your brand to evoke when your customers think of it? Do you want your brand to have a positive, uplifting personality or an assertive, forceful one?

Whichever personality you choose for your business, be sure that you are consistent with conveying this personality in all your brand marketing and communications whether on social media, email marketing or even face-to-face when you interact with your customers. This will create a strong persona for your brand and will make your business more memorable
BRAND. Collage with association terms on white background.

#Developing a brand identity is a five-step process that aims to clearly define what your brand stands for

2. Create a logo for your brand

brand identity1

After deciding on a brand personality, the next step is to create a strong and memorable logo for your brand. Logos go a long way toward building recognition for your brand and so putting some thought into creating the right logo would be a great investment for your business.

When picking a logo, select one that matched your brand personality. You can use logo creation services such as Logoworks to help you in the logo creation process. A strong logo would make your business appear more professional and will certainly help your business standout online.
Also consider what colors you want to represent your brand. You can learn more about brand colors in our article: Picking the Right Brand Colors for Your Website.
Business logo

#Designinglogos is specialised art, dont just settle for a good looking logo, a good logo tells a story about your company–who you are, what you do and what you stand for.

3. Develop a brand voice

brand voice

After creating a brand personality and logo for your business, be sure to develop a consistent brand voice that matches your site image. This brand voice should be used across all your social media and online marketing channels. For instance, if you have a an uplifting and inspiring brand, be sure that all your communications with your fans match your brand consistently.

By consistently using the same brand personality and brand voice, your website’s logo and brand identity will be easily recognizable by your fans and customers. This will help you grow your business in the long term and will keep your customers talking about you.

See more at: http://oyeonline.com/ #leading creative and advertising agency in india