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Advertising is an investment in your business

Advertising is an investment in your business

“The man, who stops advertising to save money, is like the man who stops the clock to save time.” – Henry Ford

Advertising helps to keep the consumers up to date about you, your presence and whatever new products or services are available in the market at their disposal. It is about to get noticed, drive traffic, and make sales!! Not doing it is like planning a wedding, not inviting anyone, and crying because no one showed up.

Imagine a world where there is was no advertisements. No radio or TV commercials or print advertisements. No one would know what is offered to them for their everyday needs and wants. No one would know what businesses are out there in the world and what those businesses have to offer them.

An Advertisement plays such an important role in the consumer’s life. After all, the consumer is what makes business grow and flourish. The consumers are the people that buy the products and services only after they are made aware of them. It lets them know you’re Still in Business, Converts Wants to Needs and strengthens your Image. Repetition of the company’s message creates a familiarity with the brand presented. Advertising is vital to companies trying to direct consumer behavior because it is a controlled and measurable method for mass selling and communications. Advertisements are the representatives of their brand and producers which work for promotion of the product just like a salesman.

A creative advertising agency is responsible for constant traffic is the first step to increased sales and an expanded customer base. Advertising is used to convey that brand directly to consumers through various media, such as purchasing radio or television broadcast time, newspaper or magazine space, or online advertisements. Sometimes the best advertising campaigns come through community based events such as sponsoring a basketball or cricket team or a community activity, and can go a long way towards building a good reputation among community members.

The global market has expanded tremendously, and manifolds. Advertising provides you to get or win new customers. It is capable to increase use of products or services among existing customers. Advertising accomplishes your goal and helps potential customers make a choice among competing brands. Advertising has great influence on us whether we are aware of it or not

Lifebuoy — initially called as Royal Disinfectant Soap — entered India in 1895. Despite the occasional ad that focused on Lifebuoy’s ability to fight body odour, most of its advertising over the last century has been pitched on one quality of that bar: kill germs.

During the 1960s, when rarely homes had a television the Radio and Print were a commercial medium and post 80s, advertising could not just be heard, could be seen as well. Soap operas, music, and serial adventures populated the new medium, and as televisions appeared in virtually every home. After the colour telecast of Asiad games, television took off in India.

The golden age of Indian advertising had just begun.

Creating and maintaining a Brand’s identity “Eventfully”

Creating and maintaining a Brand’s identity “Eventfully”

The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers. Brands can be seen in a number of ways – as guarantees, as relationships, as personalities, as an image, as a set of values. A brand identity is the larger, distinct visual look that is associated with a company.

Powerful brands are created and maintained over time by delivering consistent, relevant, and distinctive imagery, messaging, and experiences to the market. When it comes to building brands, events and meetings have become powerful tools in the arsenals of marketers and event professionals. Event marketing can tie a brand to a valuable experience; and the event itself allows brands to engage in a high-touch environment where deeper connections between brands, customers, prospects, vendors, and partners can be forged. An event is a live multimedia package and an avenue for two-way interaction. Events are one of the most important building blocks of your future business and creating a Brand. Done right, event and its branding have the power to bring businesses to a new level of industry prominence. By providing the audience with a value-based offer, they are more likely to receive your marketing messages in a positive light

Companies can experience the full effect of event branding by proper planning and determining an event’s purpose, estimated size and budget. If the event and advertising objectives are not achieved through the event, then no matter how much people enjoyed the event or how much popularity the event got, it is a complete failure on a commercial level.

Event branding is hugely important in the planning of a successful event. A powerful design alone doesn’t guarantee a successful or memorable event — to truly leave a lasting impact, cohesion is crucial. An event needs to appeal to a target audience in the same way that any company does. It is important to get the message across to the target audience, and therefore enough research about the profile of the attendees is important to be able to communicate effectively about the product.

An appealing brand will make sure your target audience remembers you and spreads the word. Branding can be on as large a scale as you want it to be, even if the event isn’t. A brand with personality that starts a conversation with its target audience is sure to make for a successful event. The event should give a feel good factor of the Brand. The audience, when interacts with the Brand, is bound to take memories and make sure.. Good memories!!

Why Brand Identity and Logos Help Your Business

Why Brand Identity and Logos Help Your Business

Do you have a logo or a brand for your small business? Creating a memorable logo and brand is a powerful way to help your business stand out in the minds of your customers. Brand recognition, or brand awareness, is key in winning business online and in building a strong fan base. It helps customers remember your business more easily and helps them spread news about it faster via word of mouth.

 

designing logos

 

 

If you haven’t put a lot of effort into creating a strong brand for your business, here are a few tips that can help you get started.

#Designinglogo are a critical aspect of business marketing

1. Develop a brand personality or persona

 

best logos designs

Developing a brand personality for your business is the first step on the road to creating a strong brand for your business.

What kind of image or feeling would you like your brand to evoke when your customers think of it? Do you want your brand to have a positive, uplifting personality or an assertive, forceful one?

Whichever personality you choose for your business, be sure that you are consistent with conveying this personality in all your brand marketing and communications whether on social media, email marketing or even face-to-face when you interact with your customers. This will create a strong persona for your brand and will make your business more memorable
BRAND. Collage with association terms on white background.

#Developing a brand identity is a five-step process that aims to clearly define what your brand stands for

2. Create a logo for your brand

brand identity1

After deciding on a brand personality, the next step is to create a strong and memorable logo for your brand. Logos go a long way toward building recognition for your brand and so putting some thought into creating the right logo would be a great investment for your business.

When picking a logo, select one that matched your brand personality. You can use logo creation services such as Logoworks to help you in the logo creation process. A strong logo would make your business appear more professional and will certainly help your business standout online.
Also consider what colors you want to represent your brand. You can learn more about brand colors in our article: Picking the Right Brand Colors for Your Website.
Business logo

#Designinglogos is specialised art, dont just settle for a good looking logo, a good logo tells a story about your company–who you are, what you do and what you stand for.

3. Develop a brand voice

brand voice

After creating a brand personality and logo for your business, be sure to develop a consistent brand voice that matches your site image. This brand voice should be used across all your social media and online marketing channels. For instance, if you have a an uplifting and inspiring brand, be sure that all your communications with your fans match your brand consistently.

By consistently using the same brand personality and brand voice, your website’s logo and brand identity will be easily recognizable by your fans and customers. This will help you grow your business in the long term and will keep your customers talking about you.

See more at: http://oyeonline.com/ #leading creative and advertising agency in india