How does social media fit in with other marketing campaigns
Why social media:
Most social media-savvy organizations in India use the medium to build communities.
95.7% of the surveyed social media-savvy organizations in India use the medium to build communities and advocate usage while 76.1% use social media as a platform to highlight brand news. Around 16% of organizations, which use social media for both the above reasons, also use it for customer service, lead generation, and research indicating high social maturity and moving toward getting business meanings out of engagements.
Which social media platform:
Facebook most important platform for marketers in India for engaging customers, followed by Twitter, YouTube and blogging almost half of the social media-savvy organizations are already using emerging platforms such as Pinterest, Google Plus, and Foursquare. More than half of the social media-savvy organizations surveyed regularly engage with bloggers or online influencers who have authority and strong following.
How does social media fit in with other marketing/communications campaigns:
Social media-savvy organizations in India have conducted campaigns where social media is the leading component
Digital marketing is a Must
Digital marketing is predominantly being used by every firm out there and is proving to be an extremely successful means of spreading awareness and creating a brand value. The same is true for the real estate businesses.
The challenge is stiff competition in the real estate industry
The biggest challenge for the real estate companies is that in this highly competitive space, the brands are looking forward to boosting their digital presence and generating leads. In order to enable the real estate companies to establish a digital identity and leverage upon it, they need foolproof innovative digital marketing strategies with lead generation click here at the center-stage.
Your Website is a gateway to the world
Website should be user-friendly & mobile responsive
There are a couple of things to be kept in mind while designing a website and implementing digital marketing strategies for real estate companies. First and foremost, it is the website that needs attention. The purpose of the website could vary from capturing leads to brand-building. A website must be user-friendly and must ensure “call-to-action”. Great content always helps in increasing visibility on the digital media.
Creative usage of social media to build brand & generate leads
On social media platforms like Facebook, Twitter, Pinterest, Google plus, what matters is how creative your contents or posts are. The frequency is not an issue as long as your posts are able to garner enough audience engagement. Real estate companies need to project their unique strengths in the most creative manner possible on the digital space. A lot of online tools and applications are available nowadays that help in automated updates on the social media sites.
Why invest more on Digital
Real estate industry social usage
The way forward for real estate companies: It’s never too late
Most of the real estate companies currently, do not have a commendable social media presence but it’s never too late. There is immense potential in the digital media to leverage for the real estate companies. The efficiency & optimization control should be at the forefront of any decision by an organization. And when that decision has the potential to catapult the number of leads by 250%, then there is no reason why the real estate companies should not go digital.