Advertising is an investment in your business
“The man, who stops advertising to save money, is like the man who stops the clock to save time.” – Henry Ford
Advertising helps to keep the consumers up to date about you, your presence and whatever new products or services are available in the market at their disposal. It is about to get noticed, drive traffic, and make sales!! Not doing it is like planning a wedding, not inviting anyone, and crying because no one showed up.
Imagine a world where there is was no advertisements. No radio or TV commercials or print advertisements. No one would know what is offered to them for their everyday needs and wants. No one would know what businesses are out there in the world and what those businesses have to offer them.
An Advertisement plays such an important role in the consumer’s life. After all, the consumer is what makes business grow and flourish. The consumers are the people that buy the products and services only after they are made aware of them. It lets them know you’re Still in Business, Converts Wants to Needs and strengthens your Image. Repetition of the company’s message creates a familiarity with the brand presented. Advertising is vital to companies trying to direct consumer behavior because it is a controlled and measurable method for mass selling and communications. Advertisements are the representatives of their brand and producers which work for promotion of the product just like a salesman.
A creative advertising agency is responsible for constant traffic is the first step to increased sales and an expanded customer base. Advertising is used to convey that brand directly to consumers through various media, such as purchasing radio or television broadcast time, newspaper or magazine space, or online advertisements. Sometimes the best advertising campaigns come through community based events such as sponsoring a basketball or cricket team or a community activity, and can go a long way towards building a good reputation among community members.
The global market has expanded tremendously, and manifolds. Advertising provides you to get or win new customers. It is capable to increase use of products or services among existing customers. Advertising accomplishes your goal and helps potential customers make a choice among competing brands. Advertising has great influence on us whether we are aware of it or not
Lifebuoy — initially called as Royal Disinfectant Soap — entered India in 1895. Despite the occasional ad that focused on Lifebuoy’s ability to fight body odour, most of its advertising over the last century has been pitched on one quality of that bar: kill germs.
During the 1960s, when rarely homes had a television the Radio and Print were a commercial medium and post 80s, advertising could not just be heard, could be seen as well. Soap operas, music, and serial adventures populated the new medium, and as televisions appeared in virtually every home. After the colour telecast of Asiad games, television took off in India.
The golden age of Indian advertising had just begun.