Getting Customers for Your Business is Our Business

Whether you are a new company seeking to penetrate in the market or an established organisation thinking of boosting sales and improving ROI’s, we, at OYE! Specialise in understanding your business modalities, identifying your target markets, devising strategies and means to build and promote your Brand and finally giving you results, not just bills.

OYE! – OVER YOUR EXPECTATIONS! We are Digital Boutique Agency that delivers compelling digital marketing

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The Four C’s of Social Media

The Four C’s of Social Media 

Finding Intelligence in the Social Explosion

Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from the ultimate focus group and brand popularity contest to a very serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab. As this phenomenon moves to an even more intense level, it needs the attention of savvy and digitally sophisticated C-level executives. When it gets that attention, executives will need to have confidence in their social media campaign plan, metrics around customer engagement, and connections to automated technology to consistently analyze and measure their efforts.

Traditional measurement methodology makes the social media data explosion useless, However new technology is helping smart companies understand what’s happening on social media. This new discipline is called social intelligence.

According to Forrester Research, it is “the concept of turning social media data into actionable marketing and business strategy.” On a more tactical level, social intelligence is providing a process and strategy for companies to evaluate and generate actionable insight about their own brands and services, as well as their competitors.

OYE Group has been helping its clients recognize the potential of social media and how they can harness big data intelligence to manage, analyse and measure conversations and consumer behaviour.

We focus on four areas:

  • Confidence
  • Customers
  • Connections
  • Revenue. Capital

The 4’cs concept of Social Media provides insight into opportunities to execute on social media and consumer behaviour by converting social intelligence into revenue.

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How to get more sales from Digital Promotions

Want to know how to get greater sales lead form your digital promotion

Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns will make your sales team much more efficient.

What Is Lead Validation?

Lead validation is the process of reviewing conversions to separate true sales leads from other types of inquiries. (See this infographic for a visual representation of the process.)

A typical digital marketing campaign tracks conversions. When a person clicks on your link in Google organic search results, an SEO conversion is recorded. When someone phones your office using a phone number displayed on your Bing Ad, a PPC conversion is recorded. At the end of the month, a report is generated showing how many conversions were recorded. Sales and marketing personnel review these reports and make decisions about whether to ramp up or scale back campaigns and how to adjust them for better results.

The big problem: Many conversions are not sales leads.

A conversion could be a sales opportunity — or it could be a customer service inquiry, a misdialed phone number, a personal call, spam, or one of a hundred other things.

Failure to Validate = Failure to Generate More Leads

If you think this is a minor issue or a marketing nuance, think again. Our lead validation experience has revealed something surprising: As many as 45% of all conversions are NOT sales leads.

Two bad things happen when all conversions are lumped together:

Companies are unable to accurately evaluate the performance of their digital campaigns. They may overestimate the level of success and continue to invest in campaigns that are not working nearly as well as perceived.

Companies are thwarted in their goal to improve the lead generating power of their campaigns, because their tactical decisions are based on misleading data.

From the salesperson’s point of view, these are very unhappy consequences. Not only does the stream (trickle?) of leads from digital marketing campaigns remain consistently modest, but also the salesperson may have to spend valuable time following up on non-leads rather than working on the real ones.

How Lead Validation Helps the Sales Effort

Lead validation is laborious but worth the effort. To validate leads, someone must listen to every phone inquiry and read every form inquiry — website contact forms and so on.

The validator or validation team separates legitimate sales leads from everything else, and passes them along to the sales team as quickly as possible. This simple action has three big benefits:

Sales management becomes aware of leads quickly, while they are still hot.  Taking special action on high-quality leads increases the opportunity to close them quickly.

Sales personnel are no longer sidetracked following up on non-leads.

Sales management can listen to and evaluate recorded phone inquiries, gaining the ability to continuously improve internal systems for handling leads and non-leads.

How Lead Validation Generates More Leads

When leads are validated, digital marketing campaign reporting becomes more transparent and accurate. Managers see how many leads their campaigns are producing, not merely a vague number of conversions. This level of precision enables them to make better strategic and tactical decisions, both of which result in continually improving lead generation.

Strategically, companies accurately know if their campaigns are producing leads — and then can do something. Let’s look at a simplified example.

If a company saw (without validation) that every month its SEO campaign yielded 500 conversions and its PPC campaign yielded 300, it would invest more heavily in SEO. However, if the company saw (with validation) that SEO yielded 500 conversions and 100 leads, and PPC yielded 300 conversions and 200 leads, its investment decision would be to put more into PPC. Over a year’s time, this better decision produces 1,200 more leads — maybe more.

Actually, “maybe more” should be “definitely more,” since validation enables companies to continuously improve campaigns. In our hypothetical PPC campaign , let’s assume the company has set up accurate call tracking. Now it can do more than merely identify leads — it can also determine what specific PPC ad generated the lead, what time of day it was generated, what keywords were used, and more. This granular lead data tells PPC campaign specialists which ads work, what times of day are best to display ads, and which keywords generate the most leads. As the campaign progresses, it gets smarter — generating more leads more efficiently.

Very few companies validate leads, which is unfortunate but understandable. Validation is tedious, time-consuming and never ending. But interestingly, very few companies rave about the quality and quantity of their online leads, and very few feel they are getting the most out of their digital marketing investment. Why? Validation is the missing element. Add it to your marketing and sales strategies and reap the benefits from your more focused marketing and sales teams.

keywords: #Digital_Promotions, #Effective_Digital_Promotions_Conversions, #Online_leads, #SMO, #SEO, #PPC

About the Author:

Sanjeev Kalia is B2B marketing consultant based in New Delhi has over 18 years’ experience in building brands and digital promotions.

Effective social media strategy

An insights on how to be an effective social brand.

Why must a brand be social?

It is absolutely critical to be a social brand today if you want to do well in the social business marketplace. This is due to the simple fact that the market has moved on. In the early 90’s, we saw the arrival of the web, with some companies moving online and enjoying a first mover advantage. The same is true with social media today. You only need to look around in your own life and see the amount of advertisements from the world’s largest brands that now feature social buttons that connect customers to their brand pages on Facebook, Twitter or Google+. Or look at the people around you in your own life, and how dependent they are on their smartphones and how much time they spend on social networks like Facebook. These two observations alone reveals how important social marketing has become. So if you want to reach your customers where they are, you need to accept that they are spending time on the web, using their smart phones and, in particular, sharing their lives across social media channels. This means you need to develop the fluency and skills that make your brand an effective social media communicator. This includes the ability to inspire customer engagement, especially over the long-term, and this is what it means to be an effective social brand.

Why is it important for companies to do this now?social media Oye Group

The fundamental shift towards social media that we’ve all experienced in our own lives. But more than that, we’ve reached a point of mass adoption where the large majority of people on the web also have a social media presence. At the same time, the majority of large brands, whether it is Coca-Cola, Nike, IBM, Dell, or Starbucks also have a substantial social media presence. For instance, Coca-Cola has over 50 million Facebook fans now. And every one of these brands can sell products and services directly within their brand pages. In fact, the amount of time people spend surfing the web on their mobile phones has actually surpassed the amount of time they spend surfing on their desktops. All of this is very important because of the powerful intersection between the amount of people on the web, the amount of people with smart phones and the amount of people using social media. So your business will live or die in the next five years based on your ability to connect socially with your customers through their smart phones in ways they like to relate with your brand. And it’s the coincidence of these powerful trends that means we’ve reached a point where you have to become a social brand if you want to survive, compete, and hopefully lead the marketplace.

What’s the story must a brand tell its customers using social media channels?

In today’s digital age lot of marketers, large and small, rush past defining their brand story because they are in a hurry to tell that story using their social media channels. So, in terms of what story to tell, there are three things every brand must do. Firstly, they must define what they stand for. A brand needs to define what it cares about so it can connect with customers around shared values and a common purpose. Secondly, it must integrate that story within the company and its employees. One of the greatest mistakes companies make is to tell their customers what they stand for while their employees have no idea. This then creates a disconnection between what the company says it stands for and the customer’s experience. Thirdly, the company must co-create its products and services with its employees and customers. Social media has made marketing into a two-way dialogue, in which case, customers want to talk to companies about their brands, products, and services. More than that, they want to play a role in the marketing. So by embracing these three steps, a company can define its story, ensure that it’s integrated internally and work collaboratively with its employees and customers to ensure that social media works in the company’s favour.

How do you build a customer community that grows your business with you?

It is important to build a customer community because many brands treat social media as just another broadcast channelSocial network where they talk about themselves to others. But what they fail to realize is that if you connect deeply with your customers on an emotional level they will become ambassadors for your brand—they will effectively operate as your marketing and PR because they believe in what you’re doing. Lady Gaga and Apple are two popular examples. In order to achieve this, the most important place to start is by defining your company’s purpose. But building a self-sustaining community involves more than that. The company has to demonstrate a deep and authentic commitment to that purpose. So, whether it is in the form of contributions to a cause that are in alignment with the core values of that brand, or whether the way the company make its products, or how the employees and the CEO of the company acts, they should all be consistent with the purpose and values they serve. So, one of the unexpected consequences of social media has been this new demand for transparency, authenticity and accountability by brands.

How do you master social media platforms, strategies, and tools to scale your reputation, profits, and social impact?

There are three key points to master social platforms. Firstly, you have to start by listening to what your customers arebuilding online community saying and what they want from your brand. Fortunately there are so many ways to do this from free tools like Google Alerts, or TweetDeck or HootSuite through to the sophisticated enterprise-level platforms like Radian6 or Sysomos that offer you very granular data about what’s being said about your brand. Secondly, you have to develop a fascination with emerging social technologies. One of the most striking shifts in the marketplace has been the rapid pace of change, and that’s partly due to the fact that technology is being released directly to their consumers. This means brands have to keep up with your customers and the technologies. Finally, you have to commit to being your own compass in a fast-changing market place. The quickest way to feel overwhelmed is to try to second-guess what your competitors will do. Instead, you need to define the authentic purpose of your own brand and commit to that. Because only then can that serve as your compass as new technologies, new marketplaces, and new competitors emerge.

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Creating and maintaining a Brand’s identity “Eventfully”

Creating and maintaining a Brand’s identity “Eventfully”

The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers. Brands can be seen in a number of ways – as guarantees, as relationships, as personalities, as an image, as a set of values. A brand identity is the larger, distinct visual look that is associated with a company.

Powerful brands are created and maintained over time by delivering consistent, relevant, and distinctive imagery, messaging, and experiences to the market. When it comes to building brands, events and meetings have become powerful tools in the arsenals of marketers and event professionals. Event marketing can tie a brand to a valuable experience; and the event itself allows brands to engage in a high-touch environment where deeper connections between brands, customers, prospects, vendors, and partners can be forged. An event is a live multimedia package and an avenue for two-way interaction. Events are one of the most important building blocks of your future business and creating a Brand. Done right, event and its branding have the power to bring businesses to a new level of industry prominence. By providing the audience with a value-based offer, they are more likely to receive your marketing messages in a positive light

 Companies can experience the full effect of event branding by proper planning and determining an event’s purpose, estimated size and budget. If the event and advertising objectives are not achieved through the event, then no matter how much people enjoyed the event or how much popularity the event got, it is a complete failure on a commercial level.

Event branding is hugely important in the planning of a successful event. A powerful design alone doesn’t guarantee a successful or memorable event — to truly leave a lasting impact, cohesion is crucial. An event needs to appeal to a target audience in the same way that any company does. It is important to get the message across to the target audience, and therefore enough research about the profile of the attendees is important to be able to communicate effectively about the product.

An appealing brand will make sure your target audience remembers you and spreads the word. Branding can be on as large a scale as you want it to be, even if the event isn’t. A brand with personality that starts a conversation with its target audience is sure to make for a successful event. The event should give a feel good factor of the Brand. The audience, when interacts with the Brand, is bound to take memories and make sure.. Good memories!!