Getting Customers for Your Business is Our Business

Whether you are a new company seeking to penetrate in the market or an established organisation thinking of boosting sales and improving ROI’s, we, at OYE! Specialise in understanding your business modalities, identifying your target markets, devising strategies and means to build and promote your Brand and finally giving you results, not just bills.

OYE! – OVER YOUR EXPECTATIONS! We are Digital Boutique Agency that delivers compelling digital marketing

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The Four C’s of Social Media

The Four C’s of Social Media 

Finding Intelligence in the Social Explosion

Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from the ultimate focus group and brand popularity contest to a very serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab. As this phenomenon moves to an even more intense level, it needs the attention of savvy and digitally sophisticated C-level executives. When it gets that attention, executives will need to have confidence in their social media campaign plan, metrics around customer engagement, and connections to automated technology to consistently analyze and measure their efforts.

Traditional measurement methodology makes the social media data explosion useless, However new technology is helping smart companies understand what’s happening on social media. This new discipline is called social intelligence.

According to Forrester Research, it is “the concept of turning social media data into actionable marketing and business strategy.” On a more tactical level, social intelligence is providing a process and strategy for companies to evaluate and generate actionable insight about their own brands and services, as well as their competitors.

OYE Group has been helping its clients recognize the potential of social media and how they can harness big data intelligence to manage, analyse and measure conversations and consumer behaviour.

We focus on four areas:

  • Confidence
  • Customers
  • Connections
  • Revenue. Capital

The 4’cs concept of Social Media provides insight into opportunities to execute on social media and consumer behaviour by converting social intelligence into revenue.

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Boutique Creative Agency in Delhi

Boutique Creative Agency in Delhi

We’re a Boutique Agency with a difference – we create and deliver ideas with you, not just for you. That’s why we’re called OYE!(Over Your Expectations!) the best creative company in Delhi NCR.

Our CEO and Mentor -Sanjeev Kalia. He is one of the rare talents in India in the media marketing. A well-experienced media person, he has enjoyed sterling associations with a number of media companies, in print, electronic and Digital Media, at the position of authority. He now heads his own media venture called OYE! Group, that offers comprehensive solutions in Advertising and PR (expertise in digital business), Events, Mobile content & advertising and broadcast Consultancy.

The group is primarily a four-armed advertising and media agency. The agency has increasingly strengthened its foothold in the competitive field of advertising since inception in 2009. Our core competencies are branding, advertising, public relations, and events, plus tracking and analytics to continuously measure and improve our craft.

Whether you are a new company seeking to penetrate in the market or an established organization thinking of boosting sales and improving ROI’s. OYE! - OVER YOUR EXPECTATIONS! We, at OYE! specialize in understanding your company, identifying your target markets, devising strategies and means to build and promote your Brand and finally giving you results not just bills.

Oye Online , well known as Oye Group , is effective in Making Television Commercials, Web Designing, Digital Marketing, Graphic Designing, Business Presentations, Outdoor Media & Events. This group formed in year 2009, offers advertisement services, brochure designing, digital marketing, PR and tv commercial making services. We also give brand promotion and broadcast consultancy services.

Oye Group has a an impressive list of brands that have stuck with us over the years – many since the day we started. They say it’s because we think clearly, design with brilliance and achieve the desired business results for them.

We are Online Reputation Management Company that deliver compelling digital marketing solution. Our winning solutions and experience helped many of our clients to interact and engage with their customers the new better way.

We are Website Creative Agency which creates, plans, organises. Your brand can work wonders, if promoted and handled by the right company. Oye online specializes in giving your company that pedestal you have always looked up to. We have professional experienced and success stories to narrate that have helped our clients take the lead. Our company Offers Innovative Brand Development, Brand Management And Brand Positioning Services Customized Exactly To Suit Your Demands.

The creation of something new is not accomplished just by the creative intellect but by the play of the instinct as well. Both this clubbed together opens endless possibilities with your creative mind. People tend to forget that creative is serious business. Everybody is born with infinite power to create and influence.

PR, Logo Design, Graphic Design, Campaign Strategy and Development, Graphic Illustrations, Content Writing- all under a single umbrella !!

We work on a colossal list of brands but have kept fairly compact because that’s the way we and our loyal clients like it. It’s better for creativity, a faster turnaround, reduced administration and red tape, but mainly because we enjoy personal relationships.

OYE! Events is one of the leading event company in sports, fashion and media operating in more than 11 countries around the world.

This experience is so persuasive and enthralling that it can only be described as OYE! The Event & Boutique Agency with brand strategy in mind and brand engagement at heart. Where the life force of its people is to create OYE! Moments through achieving the most unexpected connections possible.

OYE! Group the award winning creative and PR agency in Delhi NCR is smart, effective and scalable. We create real value for our clients through effective integrated communications.


Welcome to OYE! Group

Creating and maintaining a Brand’s identity “Eventfully”

Creating and maintaining a Brand’s identity “Eventfully”

The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers. Brands can be seen in a number of ways – as guarantees, as relationships, as personalities, as an image, as a set of values. A brand identity is the larger, distinct visual look that is associated with a company.

Powerful brands are created and maintained over time by delivering consistent, relevant, and distinctive imagery, messaging, and experiences to the market. When it comes to building brands, events and meetings have become powerful tools in the arsenals of marketers and event professionals. Event marketing can tie a brand to a valuable experience; and the event itself allows brands to engage in a high-touch environment where deeper connections between brands, customers, prospects, vendors, and partners can be forged. An event is a live multimedia package and an avenue for two-way interaction. Events are one of the most important building blocks of your future business and creating a Brand. Done right, event and its branding have the power to bring businesses to a new level of industry prominence. By providing the audience with a value-based offer, they are more likely to receive your marketing messages in a positive light

 Companies can experience the full effect of event branding by proper planning and determining an event’s purpose, estimated size and budget. If the event and advertising objectives are not achieved through the event, then no matter how much people enjoyed the event or how much popularity the event got, it is a complete failure on a commercial level.

Event branding is hugely important in the planning of a successful event. A powerful design alone doesn’t guarantee a successful or memorable event — to truly leave a lasting impact, cohesion is crucial. An event needs to appeal to a target audience in the same way that any company does. It is important to get the message across to the target audience, and therefore enough research about the profile of the attendees is important to be able to communicate effectively about the product.

An appealing brand will make sure your target audience remembers you and spreads the word. Branding can be on as large a scale as you want it to be, even if the event isn’t. A brand with personality that starts a conversation with its target audience is sure to make for a successful event. The event should give a feel good factor of the Brand. The audience, when interacts with the Brand, is bound to take memories and make sure.. Good memories!!

Managing event is an Art

Managing event is an Art [Part I]

Every event or conference has a “story” and we could write a book about funny happenings, sudden weather changes, last-minute demands, airport strikes, and the people factor. “Finding a solution” with the minimum fuss to our client and our delegates, is what Successful Events does best – “There is always a solution”.

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