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Finding your audiences on social media

Finding your audiences on social media

Are you reaching the right people on Twitter, Facebook and LinkedIn? When it comes to your target audience on social media, you could be missing a trick, as Sanjeev Kalia (Digital Media Expert) explains.

It’s well worth spending time thinking about who you need to connect and engage with on social media. It’s about seeing past the obvious. Who is interested in your product or service? Is there anything unique that could appeal to a certain audience?

Then think about the next level, who those people might be associated with. Word of mouth is a powerful thing and it’s rife amongst social media folk, so connecting with those that are connected to your target audiences can be worthwhile.

Then think about who these people are, which industries they work in, what they like, what they read, what motivates them, age ranges, personality traits, where they hang out, technical know-how, how likely they are to use social media. Really do your research and segment your audiences by creating profiles for them. You may uncover some less obvious people that could be great for you. Keep a record of this, a simple spreadsheet will do, and make sure you review and update it, adding others as necessary.

Also identify your key influencers. These could be people that stand out within your communities, people that others listen to, people that create action (not necessarily those people with thousands of Twitter followers). They could be peers, journalists, thought-leaders or other stakeholders. People with game-changing opinion and ideas. People who challenge the norm. Or simply people that talk sense.

The types of audiences you could be looking for include:

  • Current clients or customers
  • Potential clients or customers
  • Associates of current/potential clients or customers
  • Journalists and editors
  • Bloggers
  • Suppliers
  • Affiliate businesses
  • Thought-leaders

If you don’t know who these people are, make the most of the various free monitoring tools to track who is talking about the keywords associated with your business: such as Google Analytics, Social Mention, Delicious and Board Reader. This should highlight who has a voice in these subject areas.

Once you’ve profiled the people you want to connect with, you need to find them. This is an on-going process and takes a little time. This will give you a good idea of which social platforms you should have a presence on, so keep your mind open to niche sites as well as the big guns.

As for finding people, there are a bunch of tools you can use to help you find them on the main social networks:

How to find people on Twitter

Search.twitter.com is a favourite. It has a wide criteria range to search on, including location (handy for local businesses). Also use this tool to find the key influencers in your industry and browse their follower/following lists. You could find some great people to connect with there.

Twitterrel lets you find people talking about related topics.

Twellow is the Twitter equivalent of the Yellow Pages, a directory sorted by occupation.

Just Tweet It is a directory sorted by interest.

Tweepz help you find people nearby.

Also pay attention to hashtags being used for events, you could find some great people there.

How to find people on LinkedIn

Search for the names of those people you’ve already identified by name using LinkedIn’s search box. Also make the most of the advanced search feature.

You can also use this search box to search for keywords that will be included in profiles. Make the most of using OR or AND in these searches to include a few keywords (OR allows you to look for any one of those terms in the profile, AND allows you to look for a number of words).

You can also search for people using their email addresses.

Join groups that fit your interests or industry. Once you’ve been accepted as a member, browse the member lists and find people with shared interests that you want to connect with.

Use the Questions and Answer function to start a conversation around your key subject area. You’ll find those people interested in this subject will respond to you, after which you can connect with them.

You can’t simply choose to connect with people on LinkedIn as you can with Twitter. They need to give their approval (which I’m a fan of), so if they’re connected to you through someone you’re connected to, request to be introduced to them.

How to find people on Facebook

Use the find people tool by popping your email address in. It finds all those people in your address book that are using Facebook.

Search for fan pages in your subject area and browse other fans there.

Once you’ve connected with some key influencers, browse their friends and connect with people that way.

When using the search function, filter your results to drill down to the people you’re looking for.

Use the search for workmates function to find people affiliated with companies.

Keep an eye on the suggestions that pop up on your news stream.

As I mentioned, this can take a little time but its well worth the effort. It’s not a ‘one time’ job either, set a reminder to review your connections on each profile every month or so to keep it fresh and to ensure you’re not missing anyone crucial to your business.

Write to us as info@oyeonline.com to know more on how to manage effective communication to the right audiences.

Boutique Creative Agency in Delhi

Boutique Creative Agency in Delhi

We’re a Boutique Agency with a difference – we create and deliver ideas with you, not just for you. That’s why we’re called OYE!(Over Your Expectations!) the best creative company in Delhi NCR.

Our CEO and Mentor -Sanjeev Kalia. He is one of the rare talents in India in the media marketing. A well-experienced media person, he has enjoyed sterling associations with a number of media companies, in print, electronic and Digital Media, at the position of authority. He now heads his own media venture called OYE! Group, that offers comprehensive solutions in Advertising and PR (expertise in digital business), Events, Mobile content & advertising and broadcast Consultancy.

The group is primarily a four-armed advertising and media agency. The agency has increasingly strengthened its foothold in the competitive field of advertising since inception in 2009. Our core competencies are branding, advertising, public relations, and events, plus tracking and analytics to continuously measure and improve our craft.

Whether you are a new company seeking to penetrate in the market or an established organization thinking of boosting sales and improving ROI’s. OYE! - OVER YOUR EXPECTATIONS! We, at OYE! specialize in understanding your company, identifying your target markets, devising strategies and means to build and promote your Brand and finally giving you results not just bills.

Oye Online , well known as Oye Group , is effective in Making Television Commercials, Web Designing, Digital Marketing, Graphic Designing, Business Presentations, Outdoor Media & Events. This group formed in year 2009, offers advertisement services, brochure designing, digital marketing, PR and tv commercial making services. We also give brand promotion and broadcast consultancy services.

Oye Group has a an impressive list of brands that have stuck with us over the years – many since the day we started. They say it’s because we think clearly, design with brilliance and achieve the desired business results for them.

We are Online Reputation Management Company that deliver compelling digital marketing solution. Our winning solutions and experience helped many of our clients to interact and engage with their customers the new better way.

We are Website Creative Agency which creates, plans, organises. Your brand can work wonders, if promoted and handled by the right company. Oye online specializes in giving your company that pedestal you have always looked up to. We have professional experienced and success stories to narrate that have helped our clients take the lead. Our company Offers Innovative Brand Development, Brand Management And Brand Positioning Services Customized Exactly To Suit Your Demands.

The creation of something new is not accomplished just by the creative intellect but by the play of the instinct as well. Both this clubbed together opens endless possibilities with your creative mind. People tend to forget that creative is serious business. Everybody is born with infinite power to create and influence.

PR, Logo Design, Graphic Design, Campaign Strategy and Development, Graphic Illustrations, Content Writing- all under a single umbrella !!

We work on a colossal list of brands but have kept fairly compact because that’s the way we and our loyal clients like it. It’s better for creativity, a faster turnaround, reduced administration and red tape, but mainly because we enjoy personal relationships.

OYE! Events is one of the leading event company in sports, fashion and media operating in more than 11 countries around the world.

This experience is so persuasive and enthralling that it can only be described as OYE! The Event & Boutique Agency with brand strategy in mind and brand engagement at heart. Where the life force of its people is to create OYE! Moments through achieving the most unexpected connections possible.

OYE! Group the award winning creative and PR agency in Delhi NCR is smart, effective and scalable. We create real value for our clients through effective integrated communications.

Welcome to OYE! Group

Advertising is an investment in your business

Advertising is an investment in your business

“The man, who stops advertising to save money, is like the man who stops the clock to save time.” – Henry Ford

Advertising helps to keep the consumers up to date about you, your presence and whatever new products or services are available in the market at their disposal. It is about to get noticed, drive traffic, and make sales!! Not doing it is like planning a wedding, not inviting anyone, and crying because no one showed up.

Imagine a world where there is was no advertisements. No radio or TV commercials or print advertisements. No one would know what is offered to them for their everyday needs and wants. No one would know what businesses are out there in the world and what those businesses have to offer them.

An Advertisement plays such an important role in the consumer’s life. After all, the consumer is what makes business grow and flourish. The consumers are the people that buy the products and services only after they are made aware of them. It lets them know you’re Still in Business, Converts Wants to Needs and strengthens your Image. Repetition of the company’s message creates a familiarity with the brand presented. Advertising is vital to companies trying to direct consumer behavior because it is a controlled and measurable method for mass selling and communications. Advertisements are the representatives of their brand and producers which work for promotion of the product just like a salesman.

A creative advertising agency is responsible for constant traffic is the first step to increased sales and an expanded customer base. Advertising is used to convey that brand directly to consumers through various media, such as purchasing radio or television broadcast time, newspaper or magazine space, or online advertisements. Sometimes the best advertising campaigns come through community based events such as sponsoring a basketball or cricket team or a community activity, and can go a long way towards building a good reputation among community members.

The global market has expanded tremendously, and manifolds. Advertising provides you to get or win new customers. It is capable to increase use of products or services among existing customers. Advertising accomplishes your goal and helps potential customers make a choice among competing brands. Advertising has great influence on us whether we are aware of it or not

Lifebuoy — initially called as Royal Disinfectant Soap — entered India in 1895. Despite the occasional ad that focused on Lifebuoy’s ability to fight body odour, most of its advertising over the last century has been pitched on one quality of that bar: kill germs.

During the 1960s, when rarely homes had a television the Radio and Print were a commercial medium and post 80s, advertising could not just be heard, could be seen as well. Soap operas, music, and serial adventures populated the new medium, and as televisions appeared in virtually every home. After the colour telecast of Asiad games, television took off in India.

The golden age of Indian advertising had just begun.

Creating and maintaining a Brand’s identity “Eventfully”

Creating and maintaining a Brand’s identity “Eventfully”

The increasing competitive pressures brought on by globalization are forcing business professionals to find new ways to engage customers. Brands can be seen in a number of ways – as guarantees, as relationships, as personalities, as an image, as a set of values. A brand identity is the larger, distinct visual look that is associated with a company.

Powerful brands are created and maintained over time by delivering consistent, relevant, and distinctive imagery, messaging, and experiences to the market. When it comes to building brands, events and meetings have become powerful tools in the arsenals of marketers and event professionals. Event marketing can tie a brand to a valuable experience; and the event itself allows brands to engage in a high-touch environment where deeper connections between brands, customers, prospects, vendors, and partners can be forged. An event is a live multimedia package and an avenue for two-way interaction. Events are one of the most important building blocks of your future business and creating a Brand. Done right, event and its branding have the power to bring businesses to a new level of industry prominence. By providing the audience with a value-based offer, they are more likely to receive your marketing messages in a positive light

Companies can experience the full effect of event branding by proper planning and determining an event’s purpose, estimated size and budget. If the event and advertising objectives are not achieved through the event, then no matter how much people enjoyed the event or how much popularity the event got, it is a complete failure on a commercial level.

Event branding is hugely important in the planning of a successful event. A powerful design alone doesn’t guarantee a successful or memorable event — to truly leave a lasting impact, cohesion is crucial. An event needs to appeal to a target audience in the same way that any company does. It is important to get the message across to the target audience, and therefore enough research about the profile of the attendees is important to be able to communicate effectively about the product.

An appealing brand will make sure your target audience remembers you and spreads the word. Branding can be on as large a scale as you want it to be, even if the event isn’t. A brand with personality that starts a conversation with its target audience is sure to make for a successful event. The event should give a feel good factor of the Brand. The audience, when interacts with the Brand, is bound to take memories and make sure.. Good memories!!