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Getting Customers for Your Business is Our Business

Whether you are a new company seeking to penetrate in the market or an established organisation thinking of boosting sales and improving ROI’s, we, at OYE! Specialise in understanding your business modalities, identifying your target markets, devising strategies and means to build and promote your Brand and finally giving you results, not just bills.

OYE! – OVER YOUR EXPECTATIONS! We are Digital Boutique Agency that delivers compelling digital marketing

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The Four C’s of Social Media

The Four C’s of Social Media

Finding Intelligence in the Social Explosion

Social media is becoming the executive equivalent to catching lightning in a bottle. It has quickly gone from the ultimate focus group and brand popularity contest to a very serious digital marketing platform. As it does, it has bubbled up from a quirky, unpredictable experiment to a measurable customer lab. As this phenomenon moves to an even more intense level, it needs the attention of savvy and digitally sophisticated C-level executives. When it gets that attention, executives will need to have confidence in their social media campaign plan, metrics around customer engagement, and connections to automated technology to consistently analyze and measure their efforts.

Traditional measurement methodology makes the social media data explosion useless, However new technology is helping smart companies understand what’s happening on social media. This new discipline is called social intelligence.

According to Forrester Research, it is “the concept of turning social media data into actionable marketing and business strategy.” On a more tactical level, social intelligence is providing a process and strategy for companies to evaluate and generate actionable insight about their own brands and services, as well as their competitors.

OYE Group has been helping its clients recognize the potential of social media and how they can harness big data intelligence to manage, analyse and measure conversations and consumer behaviour.

We focus on four areas:

  • Confidence
  • Customers
  • Connections
  • Revenue. Capital

The 4’cs concept of Social Media provides insight into opportunities to execute on social media and consumer behaviour by converting social intelligence into revenue.

Visit us at www.oye.online or write to us at sk@oyeonline.com

How to get more sales from Digital Promotions

Want to know how to get greater sales lead form your digital promotion

Most digital marketing campaigns — SEO, Pay Per Click (PPC), display advertising, and others — fail to validate conversions. This puts an extra burden on the sales force, reducing productivity and close rates. Adding a validation process into your campaigns will make your sales team much more efficient.

What Is Lead Validation?

Lead validation is the process of reviewing conversions to separate true sales leads from other types of inquiries. (See this infographic for a visual representation of the process.)

A typical digital marketing campaign tracks conversions. When a person clicks on your link in Google organic search results, an SEO conversion is recorded. When someone phones your office using a phone number displayed on your Bing Ad, a PPC conversion is recorded. At the end of the month, a report is generated showing how many conversions were recorded. Sales and marketing personnel review these reports and make decisions about whether to ramp up or scale back campaigns and how to adjust them for better results.

The big problem: Many conversions are not sales leads.

A conversion could be a sales opportunity — or it could be a customer service inquiry, a misdialed phone number, a personal call, spam, or one of a hundred other things.

Failure to Validate = Failure to Generate More Leads

If you think this is a minor issue or a marketing nuance, think again. Our lead validation experience has revealed something surprising: As many as 45% of all conversions are NOT sales leads.

Two bad things happen when all conversions are lumped together:

Companies are unable to accurately evaluate the performance of their digital campaigns. They may overestimate the level of success and continue to invest in campaigns that are not working nearly as well as perceived.

Companies are thwarted in their goal to improve the lead generating power of their campaigns, because their tactical decisions are based on misleading data.

From the salesperson’s point of view, these are very unhappy consequences. Not only does the stream (trickle?) of leads from digital marketing campaigns remain consistently modest, but also the salesperson may have to spend valuable time following up on non-leads rather than working on the real ones.

How Lead Validation Helps the Sales Effort

Lead validation is laborious but worth the effort. To validate leads, someone must listen to every phone inquiry and read every form inquiry — website contact forms and so on.

The validator or validation team separates legitimate sales leads from everything else, and passes them along to the sales team as quickly as possible. This simple action has three big benefits:

Sales management becomes aware of leads quickly, while they are still hot. Taking special action on high-quality leads increases the opportunity to close them quickly.

Sales personnel are no longer sidetracked following up on non-leads.

Sales management can listen to and evaluate recorded phone inquiries, gaining the ability to continuously improve internal systems for handling leads and non-leads.

How Lead Validation Generates More Leads

When leads are validated, digital marketing campaign reporting becomes more transparent and accurate. Managers see how many leads their campaigns are producing, not merely a vague number of conversions. This level of precision enables them to make better strategic and tactical decisions, both of which result in continually improving lead generation.

Strategically, companies accurately know if their campaigns are producing leads — and then can do something. Let’s look at a simplified example.

If a company saw (without validation) that every month its SEO campaign yielded 500 conversions and its PPC campaign yielded 300, it would invest more heavily in SEO. However, if the company saw (with validation) that SEO yielded 500 conversions and 100 leads, and PPC yielded 300 conversions and 200 leads, its investment decision would be to put more into PPC. Over a year’s time, this better decision produces 1,200 more leads — maybe more.

Actually, “maybe more” should be “definitely more,” since validation enables companies to continuously improve campaigns. In our hypothetical PPC campaign , let’s assume the company has set up accurate call tracking. Now it can do more than merely identify leads — it can also determine what specific PPC ad generated the lead, what time of day it was generated, what keywords were used, and more. This granular lead data tells PPC campaign specialists which ads work, what times of day are best to display ads, and which keywords generate the most leads. As the campaign progresses, it gets smarter — generating more leads more efficiently.

Very few companies validate leads, which is unfortunate but understandable. Validation is tedious, time-consuming and never ending. But interestingly, very few companies rave about the quality and quantity of their online leads, and very few feel they are getting the most out of their digital marketing investment. Why? Validation is the missing element. Add it to your marketing and sales strategies and reap the benefits from your more focused marketing and sales teams.

keywords: #Digital_Promotions, #Effective_Digital_Promotions_Conversions, #Online_leads, #SMO, #SEO, #PPC

About the Author:

Sanjeev Kalia is B2B marketing consultant based in New Delhi has over 18 years’ experience in building brands and digital promotions.

Finding your audiences on social media

Finding your audiences on social media

Are you reaching the right people on Twitter, Facebook and LinkedIn? When it comes to your target audience on social media, you could be missing a trick, as Sanjeev Kalia (Digital Media Expert) explains.

It’s well worth spending time thinking about who you need to connect and engage with on social media. It’s about seeing past the obvious. Who is interested in your product or service? Is there anything unique that could appeal to a certain audience?

Then think about the next level, who those people might be associated with. Word of mouth is a powerful thing and it’s rife amongst social media folk, so connecting with those that are connected to your target audiences can be worthwhile.

Then think about who these people are, which industries they work in, what they like, what they read, what motivates them, age ranges, personality traits, where they hang out, technical know-how, how likely they are to use social media. Really do your research and segment your audiences by creating profiles for them. You may uncover some less obvious people that could be great for you. Keep a record of this, a simple spreadsheet will do, and make sure you review and update it, adding others as necessary.

Also identify your key influencers. These could be people that stand out within your communities, people that others listen to, people that create action (not necessarily those people with thousands of Twitter followers). They could be peers, journalists, thought-leaders or other stakeholders. People with game-changing opinion and ideas. People who challenge the norm. Or simply people that talk sense.

The types of audiences you could be looking for include:

  • Current clients or customers
  • Potential clients or customers
  • Associates of current/potential clients or customers
  • Journalists and editors
  • Bloggers
  • Suppliers
  • Affiliate businesses
  • Thought-leaders

If you don’t know who these people are, make the most of the various free monitoring tools to track who is talking about the keywords associated with your business: such as Google Analytics, Social Mention, Delicious and Board Reader. This should highlight who has a voice in these subject areas.

Once you’ve profiled the people you want to connect with, you need to find them. This is an on-going process and takes a little time. This will give you a good idea of which social platforms you should have a presence on, so keep your mind open to niche sites as well as the big guns.

As for finding people, there are a bunch of tools you can use to help you find them on the main social networks:

How to find people on Twitter

Search.twitter.com is a favourite. It has a wide criteria range to search on, including location (handy for local businesses). Also use this tool to find the key influencers in your industry and browse their follower/following lists. You could find some great people to connect with there.

Twitterrel lets you find people talking about related topics.

Twellow is the Twitter equivalent of the Yellow Pages, a directory sorted by occupation.

Just Tweet It is a directory sorted by interest.

Tweepz help you find people nearby.

Also pay attention to hashtags being used for events, you could find some great people there.

How to find people on LinkedIn

Search for the names of those people you’ve already identified by name using LinkedIn’s search box. Also make the most of the advanced search feature.

You can also use this search box to search for keywords that will be included in profiles. Make the most of using OR or AND in these searches to include a few keywords (OR allows you to look for any one of those terms in the profile, AND allows you to look for a number of words).

You can also search for people using their email addresses.

Join groups that fit your interests or industry. Once you’ve been accepted as a member, browse the member lists and find people with shared interests that you want to connect with.

Use the Questions and Answer function to start a conversation around your key subject area. You’ll find those people interested in this subject will respond to you, after which you can connect with them.

You can’t simply choose to connect with people on LinkedIn as you can with Twitter. They need to give their approval (which I’m a fan of), so if they’re connected to you through someone you’re connected to, request to be introduced to them.

How to find people on Facebook

Use the find people tool by popping your email address in. It finds all those people in your address book that are using Facebook.

Search for fan pages in your subject area and browse other fans there.

Once you’ve connected with some key influencers, browse their friends and connect with people that way.

When using the search function, filter your results to drill down to the people you’re looking for.

Use the search for workmates function to find people affiliated with companies.

Keep an eye on the suggestions that pop up on your news stream.

As I mentioned, this can take a little time but its well worth the effort. It’s not a ‘one time’ job either, set a reminder to review your connections on each profile every month or so to keep it fresh and to ensure you’re not missing anyone crucial to your business.

Write to us as info@oyeonline.com to know more on how to manage effective communication to the right audiences.

Boutique Creative Agency in Delhi

Boutique Creative Agency in Delhi

We’re a Boutique Agency with a difference – we create and deliver ideas with you, not just for you. That’s why we’re called OYE!(Over Your Expectations!) the best creative company in Delhi NCR.

Our CEO and Mentor -Sanjeev Kalia. He is one of the rare talents in India in the media marketing. A well-experienced media person, he has enjoyed sterling associations with a number of media companies, in print, electronic and Digital Media, at the position of authority. He now heads his own media venture called OYE! Group, that offers comprehensive solutions in Advertising and PR (expertise in digital business), Events, Mobile content & advertising and broadcast Consultancy.

The group is primarily a four-armed advertising and media agency. The agency has increasingly strengthened its foothold in the competitive field of advertising since inception in 2009. Our core competencies are branding, advertising, public relations, and events, plus tracking and analytics to continuously measure and improve our craft.

Whether you are a new company seeking to penetrate in the market or an established organization thinking of boosting sales and improving ROI’s. OYE! - OVER YOUR EXPECTATIONS! We, at OYE! specialize in understanding your company, identifying your target markets, devising strategies and means to build and promote your Brand and finally giving you results not just bills.

Oye Online , well known as Oye Group , is effective in Making Television Commercials, Web Designing, Digital Marketing, Graphic Designing, Business Presentations, Outdoor Media & Events. This group formed in year 2009, offers advertisement services, brochure designing, digital marketing, PR and tv commercial making services. We also give brand promotion and broadcast consultancy services.

Oye Group has a an impressive list of brands that have stuck with us over the years – many since the day we started. They say it’s because we think clearly, design with brilliance and achieve the desired business results for them.

We are Online Reputation Management Company that deliver compelling digital marketing solution. Our winning solutions and experience helped many of our clients to interact and engage with their customers the new better way.

We are Website Creative Agency which creates, plans, organises. Your brand can work wonders, if promoted and handled by the right company. Oye online specializes in giving your company that pedestal you have always looked up to. We have professional experienced and success stories to narrate that have helped our clients take the lead. Our company Offers Innovative Brand Development, Brand Management And Brand Positioning Services Customized Exactly To Suit Your Demands.

The creation of something new is not accomplished just by the creative intellect but by the play of the instinct as well. Both this clubbed together opens endless possibilities with your creative mind. People tend to forget that creative is serious business. Everybody is born with infinite power to create and influence.

PR, Logo Design, Graphic Design, Campaign Strategy and Development, Graphic Illustrations, Content Writing- all under a single umbrella !!

We work on a colossal list of brands but have kept fairly compact because that’s the way we and our loyal clients like it. It’s better for creativity, a faster turnaround, reduced administration and red tape, but mainly because we enjoy personal relationships.

OYE! Events is one of the leading event company in sports, fashion and media operating in more than 11 countries around the world.

This experience is so persuasive and enthralling that it can only be described as OYE! The Event & Boutique Agency with brand strategy in mind and brand engagement at heart. Where the life force of its people is to create OYE! Moments through achieving the most unexpected connections possible.

OYE! Group the award winning creative and PR agency in Delhi NCR is smart, effective and scalable. We create real value for our clients through effective integrated communications.

Welcome to OYE! Group