Advertising is one of the major factors for the success of any company

The success of advertising depends very much upon the copy of advertisement. The aim of the advertisement is to attract the customer and create an urge in his mind to have that product and if the advertisement does not fulfill this objective, the expenditure done on advertising is quite useless.
While preparing the advertisement copy the person in charge should be imaginative enough to think of words and patterns which would produce desired effect on the prospect. The good advertisement copy should possess some of characteristics like:

Awareness value: The advertisement should bring the awareness for the product or services. It should attract the attention of the readers.
Problem-solving: After creating the awareness for the product, next step should be problem solving, the advertisement should provide the information regarding the use and the utility of the product that may remain in the minds of customers

Recall value: The advertisement should be so effective, that the product should stick to the memory of the customers.

Sincerity: An advertisement must gain the confidence of the customers, the advertising should avoid bold claims and the product should deliver the results as per claims made by the company. Advertising is introduction. Quality is retention.

Enlightening: A good advertisement copy should educate the general public about uses of the products. It should possess the educative value.
Instinctive value: A good advertisement must possess natural value so that customers are induced, persuaded and motivated to think well of a product and take to its use. To increase the effectiveness of the advertisement, the above qualities should be incorporated to make it a best advertisement.

The Creative Frame of Mind

Often the only difference between creative and uncreative people is self-perception. Creative people see themselves as creative and give themselves the freedom to create. Uncreative people do not think about creativity and do click here not give themselves the opportunity to create anything new.

Being creative may just be a matter of setting aside the time needed to take a step back and allow yourself to ask yourself if there is a better way of doing something. Edward de Bono calls this a ‘Creative Pause’. He suggests that this should be a short break of maybe only 30 seconds, but that this should be a habitual part of thinking. This needs self-discipline, as it is easy to forget.
Another important attitude-shift is to view problems as opportunities for improvement. While this is something of a cliché, it is true. Whenever you solve a problem, you have a better product or service to offer afterwards.

Communication Skills

As Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” Whether you’re leading a team, managing clients, or training a new hire, the ability to communicate clearly and concisely is an absolutely essential skill. We must all develop the capacity to efficiently manage our communication channels (email, Twitter, Facebook, etc), to rally people around our ideas, and to play well with others – our coworkers and our clients.


“Thinking outside of the box” is really nothing more than creative problem solving – the ability to arrive at new solutions by looking beyond obvious or traditional approaches. “The problem contains the solution.” In this way, successful creatives don’t see problems as problems at all – they see them as opportunities.

Using Creativity

Creativity is sterile if action does not follow from it. Ideas must be evaluated, improved, polished and marketed before they have any value. Other sections of Mind Tools lay out the evaluation, analysis and planning tools needed to do this. They also explain the time and stress management techniques you will need when your creative ideas take off.